Sunrise CIO Anna Maria Blengino is charting the course for technological transformation at Switzerland’ s secondlargest telecommunications provider
SUNRISE
Sunrise CIO Anna Maria Blengino is charting the course for technological transformation at Switzerland’ s secondlargest telecommunications provider
Telecommunications providers across Europe face mounting pressure to transform their operations as the market for traditional revenue streams from voice and messaging services is saturated. As a result, the industry’ s focus has shifted toward digital services, data management and infrastructure modernisation to meet evolving customer expectations and boost innovation in its core business – connectivity.
In Switzerland, this transformation carries particular weight. The country’ s position as a global financial centre, combined with its high concentration of multinational corporations, creates demands for advanced telecommunications infrastructure. As a result, Swiss providers must balance network reliability with innovation while operating within strict regulatory frameworks governing data protection and privacy.
Sunrise – the country’ s second-largest telecommunications provider – has responded to these challenges by strengthening the company’ s market position through technology modernisation and digital services expansion. The transformation is particularly focused on infrastructure development, digital innovations and customer experience enhancement.
“ The demand for digital infrastructure has grown exponentially over the last 20 years, driven by rapid advancements in technology, widespread digital transformation, and the increasing reliance on data-driven services,”
58 May 2025