SUNRISE
Sunrise delivers the highest gigabit coverage in Switzerland
Recent upgrades in partnership with Amdocs demonstrate this approach in practice.“ The key focus areas of this collaboration are customer experience and automation. For example, we recently consolidated our network inventory by expanding our Amdocs stack to support our provisioning automation together with our focus on order management,” says Anna Maria.
“ Our collaboration with Amdocs has enabled us to deliver innovative solutions that enhance customer satisfaction and drive operational efficiency. This partnership is a testament to how shared expertise and vision can create impactful results.”
The partnership is also exploring new frontiers in AI.“ A new focus area will be CRM and product catalogue where Gen AI is re-inventing the way companies interact with business support systems: in the future the system could for example propose adjustments to products based on various data points,” Anna Maria explains.
The company has decomposed monolithic applications into microservices – smaller, independent software components that can be scaled individually. This architectural shift enables more efficient resource utilisation and improved fault isolation.
Enterprise AI implementation: Building future-ready systems To coordinate AI initiatives across the organisation, Sunrise has established an AI community of practice under Anna Maria’ s oversight which focuses on three primary areas: customer care and sales assistance,
68 May 2025