SUN LIFE FINANCIAL
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improving the experience with design thinking and adding new features ,” says Uttamsingh . “ With our relentless focus on doing more , we aim to provide more customised intelligent services based on relevant data ”.
“ It ’ s all about moving from informational to transactional and then ultimately , moving towards intelligent services based on client usage ,” he says . “ Look at Google : Google displays information that is relevant to you as a searcher , rather than generic information and this is a result of data collection over time .”
Without a shadow of a doubt , data is king and so Sun Life is investing heavily in implementing technology solutions to be able to disseminate information as quickly as possible in order to enable a better client experience . “ The only way for us to get to the intelligence part of our goal is to analyse data ,” he says .
To this end , Sun Life turns to one of its biggest assets in Indonesia : social media . With Facebook likes exceeding one million , social media is one of the company ’ s most powerful tools and Sun Life sees it as an opportunity not only to understand more about the client but to take social engagement and turn it into ‘ clients for life ’.
Sun Life , first and foremost , is an
NOVEMBER 2018