DIGITAL INVESTMENT
ASIA PACIFIC within its Penang facility - comprising its Front-End Wafer Fab and four of its Assembly & Test functions , along with all associated R & D activities .
Samivel represents OSRAM in various external organizations such as CREST ( Collaborative Research in Engineering , Science and Technology ) and Talent- Corp to help develop Malaysia ’ s talent pool . In SEMI ( Semiconductor Equipment and Materials International ), he is a member of its Information & Control Technical Committee in reviewing and approving the Factory Integration related standards .
DIGITAL INVESTMENT
Whilst Samivel remains a key figure in the transformation of OSRAM OS ’ manufacturing facilities in Penang and other locations , the business has looked to anchor its goals to the digitalization levels achieved in the IC Fabs , and implement a global roadmap utilizing de facto semiconductor norms .
“ The main challenge we faced was in creating a paradigm shift in moving away from the old ways . Our branding tagline for our initiative – ‘ LESS is MORE ’ - serves as a catalyst to emphasise on the need to remove non-value-added
“ At OSRAM OS , we needed to change the mindset of the people and convince them that there are more effective ways of doing things by delivering proof of concepts and moving people out of their comfort zones ”
— Samivel Krishnamoorthy , Director of Digital Manufacturing and Industrialization ( DMI )
processes either before or while automating / digitizing our manufacturing lines . Some processes in this category involve operator decision making , human intervention in running equipment and transactional / logistical complexities ,” he explains .
“ Secondly , it was imperative to keep our intent focused proceduralizing the value-added processes by focusing on a number of key things . These are monitorability , repeatability , controllability , flexibility – essentially keeping things simple .”
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