109 there . However , knowing this was coming , we partnered with Verizon to put wireless capability into all Ahold USA stores . This was their first entry into a grocery store and Verizon did a great job partnering with us to make it happen .” It ’ s completely the opposite now . It ’ s a pull versus push . There is a pull now where the stores are asking for innovation . Customers are demanding tech .” This change has allowed Retail Business Services to shift its focus to creating an omnichannel experience . Artificial intelligence is the next step , Scorza affirms , prediction models that customize in-store experiences . “ We ’ ve got a bright horizon here ,” believes Scorza . “ There ’ s so much technology in areas you ’ d never expect there to be . You get out of college with a computer science degree and start looking for IT companies . Never in my wildest dreams would I have imagined I would enjoy IT in a retail company . It has been incredibly exciting here .”

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