“ A big part of our strategic direction continues to be how we leverage data insights generated from our advanced analytics coupled with OMNI channel technology to enable , automate and scale our member experience ,” says Edmisten . With these advanced analytics , Edmisten combined data augmentation and artificial intelligence to gain insight into how members engage with their products and services . “ Those who know SilverSneakers love us , the problem is not enough 119 Paul Edmisten
product , data-centric and consumerdriven culture within Tivity Health .”
“ Tivity Health has been leveraging Big Data for years ,” comments Edmisten . “ What AI and machine learning permits us to do is learn more about our members and consumers . Traditional statistical approaches only get you so far when dealing with Big Data .” Tivity Health has already benefited greatly from AI to unearth important user personas among its members with the aim of extending its learnings to enhance applications in the customer journey .
“ A big part of our strategic direction continues to be how we leverage data insights generated from our advanced analytics coupled with OMNI channel technology to enable , automate and scale our member experience ,” says Edmisten . With these advanced analytics , Edmisten combined data augmentation and artificial intelligence to gain insight into how members engage with their products and services . “ Those who know SilverSneakers love us , the problem is not enough 119 Paul Edmisten
EXECUTIVE PROFILE
Paul Edmisten SVP and CIO of Tivity Health , is responsible for innovation , delivery and support of the company ’ s technology and data solutions that enable its Healthcare , Fitness , Nutrition and Social Connection products . In 2015 , Paul was leading engagements to improve performance and restructure companies at Alvarez and Marsal . Over 18 months , A & M engaged with Healthways to sell two business units to eliminate costs , resulting in the formation of Tivity Health .
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