— Kuldip Singh , Digital Director Retail International , Retail Leadership team

ahead of us are doing as also the big tech companies .”

Amazon Web Services ( AWS ) has been able to provide intricate AI , originally used in its online services , to provide an efficient data farming solution . “ AWS is a partner we are working with very closely to see how we can leverage advanced analytics and artificial intelligence in several complex use cases and , by working with them , use algorithms to be predictive ,” Singh explains . One of the very impactful use cases is centered around retail energy management and demand forecasting . “ By using the Amazon Sagemaker DeepAR forecasting algorithm in a successful pilot , we were able to develop a clear roadmap to further improve our forecasting , which is a very important aspect of energy management ,” states Carsten Kleewald of the Retail Energy Management team .

In addition , innogy uses the AWS data analytic solutions for a “ Full Household View ” platform in the Dutch and Belgium markets . The platform provides the Essent business with the opportunity to do real-time personalisation using customer profile data and actual online behavior combined with a best-offer matrix . This allows for accurately advising on which products could have the most relevance and impact for a customer . The Essent Commercial Director Boudewijn den Herder is working very closely with Singh ’ s team on this and states : “ I believe we can nurture customer relationships much better with this kind of technology that can enable us to work in an omnichannel approach . We can be more relevant , more

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