Uli Braun , CTO , Asia Pacific , at IT service provider Atos , discusses the ways in which Atos is future-proofing companies in Asia and beyond
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A s a global IT services and solutions leader , Atos has experience in digital transformation across the world . Its services are tailored to the areas in which they are offered , a function performed in Asia Pacific by Uli Braun , CTO for the region . Braun ’ s role sees him lead several complementary departments in the Asia Pacific region . “ As CTO , I ’ m leading portfolio and pre-sales for Asia Pacific and I ’ m also in charge of analyst relationships in the region . Basically , we take our global portfolio , apply it to the Asia-Pacific market and make it work in a local context .” It ’ s a region that brings its own unique set of challenges and possibilities , as Braun explains . “ There ’ s two key challenges . Firstly , more than any other , Asia- Pacific is large , complicated and extremely diverse . Adapting to the economic and cultural diversity is a real challenge . Secondly , there are low cost