T he rise of social media – the fact that virtually every smartphone is a mobile camera rig capable of broadcasting live worldwide at the push of a button – is radically altering the way we obtain information and consume content . With film and television production already moving away from traditional broadcasting models towards Over the Top ( OTT – a streaming media service offered directly to viewers via the Internet , bypassing cable , broadcast and satellite ) platforms , the writing is very much on the wall . Nowhere is this truer than in the global sports entertainment market , where the importance of immediate on-demand coverage of the tens of thousands of live events that happen every year is becoming increasingly evident to broadcasters .