TELUS Digital , the digital transformation arm of telco giant TELUS , is unifying teams across the organization through a powerful Digital Platform

I n the digital age , an increasing number of companies are establishing dedicated digital transformation arms to accelerate the journey for themselves , their partners and their customers . A pioneer of this approach was Canadian telecommunications giant TELUS , establishing TELUS Digital as a means to cement its position as a digital leader . “ The journey started around seven years ago , and the foundation of the team was built around building up our web presence with TELUS . com ,” says Ryan Kardish , Manager of the Digital Platform Evolution with TELUS Digital and experienced in the AI and analytics spaces . “ In the modern world of telecom , you ’ re seeing customer demands and preferences , shift towards self-serve digital experiences , especially in the research and learn phase of their journey . The question was : how can we improve the customer engagement with the breadth of products and services that TELUS can offer through the digital channel ? I see that as ground zero to the digital transformation story .” Steve Choi , Manager of Data Products at TELUS Digital , adds that catering to