TELUS DIGITAL
328 development processes . “ I always struggled with how best to explain this ,” admits Kardish . “ However , I now think about it in the context of : what are the steps for building a modern digital application ? It ’ s everything from sourcing the right data from your systems of record all the way to ensuring that you ’ re investing in the personalization and consistency of the content and design components a customer can see , and so on .” The Digital Platform ’ s integrated capabilities enable each of these steps , as well as affording the opportunity for teams to contribute to the platform ’ s ongoing development . “ Any individual who wants to build on top of the tools and technologies we have built can do so ,” Kardish adds .
Choi notes that the Digital Platform also solves a challenge experienced by many large organizations : the segregation of data across different departments and teams . “ A lot of teams would go searching across the organization to figure out how to build a particular experience , but there might be another group that ’ s already tackled that challenge ,” he says . With the resources of that project being
available on the Digital Platform , the reuse of those resources drives considerable efficiency in the development process of a new feature or application . Not only that , but the advancements made to those resources through their reuse can then be used again in the future . It ’ s an incredibly organic process , driving iterative , internal collaboration that breaks down the
NOVEMBER 2019