DIGITAL DISRUPTION
44 today ,” she explains , adding that “ there ’ s more mass-customisation too , which is another thing that not only requires rapid innovation , but the capacity to produce products in lower quantities as you customise them for specific end uses . Again , this lends itself to a more digitalised manufacturing process .” This emphasis on harnessing the power of digital transformation is part and parcel with the ouroboric relationship between the company and customer . Companies digitally transform to offer products that are more personalised and readily available , and in return , this drives
customer expectations and the standards are becoming more exacting every year as the customers take more and more control .
“ For the last 50 years , software development has been specificationcentric . Teams created software that complied with a specification . That just doesn ’ t work anymore ,” says Antony Edwards , Chief Operating Officer of artificial intelligence , analytics and software solutions company , Eggplant . “ Software teams need to use customer analytics to become user-centric and create software that delights users and drives business outcomes .”
“ People expect improvements at a pretty fast clip these days ”
— Victoria Holt , CEO , Protolabs NOVEMBER 2019