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“ BEING AT THE CUTTING EDGE OF TECH IS BOTH FASCINATING AND SCARY , BECAUSE EVERY SCI FI MOVIE YOU ’ VE EVER SEEN MIGHT BECOME A REALITY IN THE NEXT FIVE YEARS ”
Kate Beaumont , Director of Innovation , Technology & Services Strategy , Samsung UK
It ’ s less about catching the 5G wave and more about making it . But we ’ re also not doing it alone , of course . Partnerships are a really important part of how we operate , whether it ’ s with Microsoft or Adobe , or on the infrastructure side of things .
Samsung has a huge R & D team , and we ’ re committed to investing $ 22bn over the next three years into things like AI and 5G technology in order to ensure we continue to lead the field , but also aren ’ t just doing innovation for the sake of innovation . We have to be doing meaningful innovation that creates meaningful experiences for our customers . It ’ s twofold : it ’ s about taking our global R & D efforts and – this is where my role comes in – bringing those fantastic innovations and developments to life for our consumers in the here and now .
Communication on mobile is becoming increasingly visual . How ’ s that affecting your innovation strategy ? Even 10 , 15 years ago , we were looking into biometric engagement – using your body to power and control the device . Now , you can see some of that starting to come together :
NOVEMBER 2019