can prove challenging . We decided that if we are to bring to the market a new generation of ecommerce solutions that act as a catalog for spare parts for a given vehicle , we need to improve the way we manage our product data ,” says Kovachev .

Inter Cars has also been working on developing a single solution for its B2B services and products , as well as launching a new program that affects the way it gives permission to access the B2B solution . This ensures that it meets GDPR regulations by providing focused and precise access to data that clients require .

“ Our B2B ecommerce catalog is a fundamental building block in our operations , generating 99 % of our revenue ,” comments Kovachev . “ It is being used by our clients daily who are in need of spare parts so that they can repair vehicles that are entering the workshops . On the flip side , that same platform is being used by our sales operators when a mechanic needs support to identify a spare part needed for a repair , then agreeing with

217

EXECUTIVE PROFILE :

Location : Bulgaria

Over the last four years I have been leading the team delivering the largest B2B e-commerce platform in the Independent Automotive Aftermarket in CEE . This project was the flagship in the Digital Transformation program of the company aiming at unifying the business among the 18 + markets and all 10 + product segments . Together with the new integration architecture , new SSO & IAM platform and Product Information Management system upgrade , we laid the foundation for the future enterprise . www . technologymagazine . com