While business intelligence is a term that precedes the digital revolution , having been used as early as the 19th century , it ’ s clear that big data approaches have supercharged the practice .

According to a report from Mckinsey : “ Organisations now have troves of raw data combined with powerful and sophisticated analytics tools to gain insights that can improve operational performance and create new market opportunities . Most profoundly , their decisions no longer have to be made in the dark or based on gut instinct ; they can be based on evidence , experiments , and more accurate forecasts .”

Challenges remain , however , with business intelligence tools requiring money , time and expertise to implement , and functioning best if data is easily accessible and not siloed , as is so often the case .

It ’ s worth , then , taking a closer look at three of the premium business intelligence offerings to pick out some of the trends in the space .

NOVEMBER 2020

Technology Magazine November 2020 | Page 62

We look at the trends and challenges , such as trust , facing businesses as they seek to utilise business intelligence solutions and do more with data

While business intelligence is a term that precedes the digital revolution , having been used as early as the 19th century , it ’ s clear that big data approaches have supercharged the practice .