Azure Essentials : Data modeling and Business Intelligence
Azure Essentials : Data modeling and Business Intelligence
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point of business intelligence is allowing human leaders to make better decisions by truly understanding the company through the data it produces .
But business intelligence is only ever as good as the data you have collected . Faulty data can lead to faulty decision-making , and those faults can intrude from multiple directions . While the data itself might be at fault , also implicated are the biases of the people presenting or receiving said data .
It ’ s a problem cloud-based data integration and data integrity company Talend has turned its attention to , as Gray Hardell , Senior Manager Solutions Marketing , explains : “ To put it simply , the data landscape has become chaos . As data volumes continue to grow exponentially , organisations have found themselves playing catch-up when it comes to the management of this asset – which has led to distrust in the process .” This tangle is having a real-world impact . “ It wasn ’ t until I was on the phone to a group of CEOs that I realised just how much data distrust was hindering digital progression . During this conversation , the CEOs mentioned that they often
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