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“ The benefit of having reliable data , of course , is avoiding these pitfalls . It ’ s having access to trusted data sets that leaders can use to make important decisions about the business .”
With research suggesting that analytics returns over $ 13 for every dollar spent , it ’ s clear that business will persevere with intelligencebased decision making , with the process being eased by solutions that prioritise accessibility and new methods for establishing the trustworthiness of data .
technologymagazine . com