Samsung is a prime example of the uniquely South Korean phenomenon of the chaebol , or a family run conglomerate . Its interests are vast - active across a broad swath of electronics products from fridges to phones . The company is also involved in everything from heavy industry to more specialised pursuits such as theme parks . Samsung has gained prominence with its high-end flagship smartphones , including the Galaxy Fold 5G , which demonstrates its bendable screen technology . 81 technologymagazine . com