A lot has been said about the value-creation opportunities an organisation can achieve from data analytics to unlock new insights into customer experience , increasing operational efficiencies , and unleashing new products and services , based on greater understanding of trends and untapped revenue . But , is this really the case ?
We understand that data is driving new opportunities to transform business as a renewable resource , but more work still
“Many organisations mistakenly think AI is a ‘ plug and play ’ technology that delivers returns straight out of the box ”
CHRIS STEPHENSON TECHNICAL DIRECTOR , SAGACITY technologymagazine . com 111