DIGITAL TRANSFORMATION
“ Labs in the future need to help clients understand the signals , trends and disruption they can take advantage of , and then translate these into meaningful conclusions and options for their organisation ,” Williams said .
“ They can also help companies shape strategies that will make a difference and build leadership coalitions that will genuinely own and drive change ,” he continued .
Significance of innovation labs post COVID-19 Noting the significance of the pandemic to the accelerated adoption of new technologies and innovation , Williams said : “ COVID-19 has focused people ’ s minds on what highend collaboration should actually look like .”
To respond to the new ways of working brought about by the pandemic Williams suggested they should be adapted to both remote and in-house working : “ When organisations bring people together , they want the experience to be very powerful , even when it is applied to a virtual space .
“ Labs need to be able to support creative methods where the virtual , or hybrid , participant is at the core of the approach and not a second-class bystander ,” he added .
Are innovation labs a PR tool ? Although a well thought out and executed innovation lab can lead to significant business success , Simon Hill , CEO of innovation firm
At KPMG Ignition Mark Williams leads clients through the creative process of discovery to ideation , prototyping and action planning , working on most complex engagements with his expert design and facilitation team .
42 November 2021