FOREWORD The trend of convergence
“ Brand equity will largely depend on critical areas such as meeting ESG targets ”
It ’ s easy to get lulled into the ‘ next big thing ’ when it comes to technology . From the plethora of ‘ smart ’ applications in the Internet of Things , the vast automating of operations by AI , the machine learning that feeds increasingly immersive , individualised augmented realities , and integration of Multi-Access Edge Computing , the cloud and 5G mobile infrastructure .
It ’ s dizzying stuff as data swells to exabyte levels , but as the customer experience improves , brand equity will largely depend on critical areas such as meeting ESG targets , the successful management of the virtual workforce and data integrity and democratisation .
It ’ s important that businesses have a strong vision and the freedom to think and operate independently , but if the community is to overcome the challenges ahead – and facilitate the necessary pace of change required to stem environmental catastrophe – a collective effort is a must .
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