NOTTING HILL GENESIS
It ’ s a noble cause to be aligned with , one that Peter feels honoured to help lead and support in his multifaceted role – not least because of the myriad ways the association positively impacts people ’ s lives .
Notting Hill Genesis ’ evolution & defining social purpose NHG itself has experienced a number of changes in recent years – namely , combining two well-established housing associations to form what we now know as Notting Hill Genesis . Yet , despite this evolution , the association ’ s overarching mission has remained the same : to “ make a difference ” to the lives of those in need and have “ a visible impact ”.
Increased visibility has been built into the housing process to cultivate connections and build “ more responsive relationships with tenants ”. Alongside this has been the development of a new commercial arm , introducing proprietary tech specific to the housing association sector that simplifies processes and communication .
But there are difficulties ahead as the world continues to witness extreme climate events and watch the Russian-Ukraine war from the sidelines . What ’ s more , the cost of living is rising at the fastest rate in nearly 40 years , “ compounding and enlarging issues already in existence ”, such as the affordability of food , energy and fuel and , by proxy , housing .
“ The housing crisis is much more acute now ,” states Peter candidly . “ People might find it difficult to afford even the lower rents . But we ’ re always there to help our residents who are struggling to make use of the benefits that they ' re entitled to and so on , because a lot of people don ' t know how to get those services well enough .
“ We are one of the few housing associations providing a service where there ' s a named person for each property .
If you live in one of our properties , you will know by name a person that you can speak to .” This means that any financial concerns can be speedily passed on and the appropriate help given , which will no doubt alleviate residents ’ concerns .
To be able to counteract and deal with such situations , especially ones as uncertain as the immediate future , Peter emphasises
134 November 2022