David Cox , Payment Strategy Lead at Virgin Media O2 , advocates customer focus despite the disparity in digital literacy and consumer desire to transform
VIRGIN MEDIA O2
David Cox , Payment Strategy Lead at Virgin Media O2 , advocates customer focus despite the disparity in digital literacy and consumer desire to transform
There ’ s no imagining what the world would look like without the media , connectivity , mobile devices , and the ability to stream anything , anywhere , at any time . Society now demands these modern forms of communication , meaning providers must endeavour to maintain 24 / 7 coverage online and on-air .
This can also be translated into core business functions , of which payments is one of the hottest topics right now for a number of reasons . Businesses need to make money , which means they need to be able to acquire it from their customers effortlessly . This trend of ease must also be carried across to consumer engagement as they benefit from timely , seamless payments for their purchases ; one-off payments and subscriptions .
There ’ s also something to be said for offering customers more flexibility with their payments in today ’ s society , not only for the literal sense of the word , but also to ensure elements like contracts or subscription services are compatible with their financial needs .
This is summed up by Virgin Media O2 ’ s Payment Strategy Lead , a long-term advocate of the business , David Cox . Having worked at Virgin Media O2 for more than 20 years , Cox is well-positioned to be a leader in his domain but also a spokesperson for how the company approaches operations to ensure that the customer gets the most value for their commitment .
206 November 2023