DIGITAL ECOSYSTEMS
“ These concerns are not exclusive to super apps or conventional apps ; they are more general in nature . The potential for data breaches due to inadequate security measures is a significant worry . A large number of users still refrain from using password managers or setting unique passwords for each application . This reuse of passwords can lead to severe problems in the event of data breaches .”
The future of super app development While Fitzgerald envisions vast untapped opportunities , especially in emerging markets , Grogan predicts the Western market will see super apps rise through a blend of product development and strategic mergers and acquisitions .
“ There are so many emerging markets for tech still – if you look at the success of China ’ s WeChat and the constant additions and iterations that are being made to it , you can see how much opportunity is still untapped ,” comments Fitzgerald . “ Considering how this app is growing in different countries , largely driven by Chinese expats who want to communicate with family in China , it will be interesting to see how it will be adopted outside of that communication circle as time goes on .
“ In emerging markets like Kenya , Nigeria or Botswana , super apps have been growing as low-spending users utilise the easy engagement of a super app to their benefit , against the costs of expensive data . So if companies want to be able to tap into growing economies , super app development may be key for them .”
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