MILA J . KUSHEVA , CHIEF COMMERCIAL OFFICER , SMART AXIATA , CAMBODIA
Cambodia stands out as one of the fastestgrowing economies , consistently ranking among the top 20 countries in terms of year-on-year GDP growth . In Cambodia , both consumers and businesses of all sizes are extensively connected to the digital realm . Additionally , media consumption has predominantly shifted towards digital platforms . This constant connectivity to the digital realm has transformed the way people engage in commerce and stay connected .
The digitalisation of business and consumer interactions is happening at a high pace , presenting both opportunities and challenges . Connectivity plays a critical role across industries , customers and businesses in emerging markets where mobile technology is the predominant force . Recognising this , Smart Axiata has taken the lead as the first operator in the country to embrace a comprehensive solutions portfolio . This portfolio encompasses flexible connectivity solutions , a security layer powered by SD WAN and Versa , and additional options for automating business operations . By continuously introducing new and easy to adopt solutions , Smart has already been established as a preferred telecom provider to the financial industry in the country which is among fastest developing in terms of growth as well as digitalisation .
By leveraging cloud-based technologies , Smart is playing a crucial role in supporting businesses in Cambodia to advance further
in process automation and digitalisation . Through collaborations with Axiata Enterprise and international partners , Smart introduces several cloud-based offerings . These include Aarenet , a cloud-based PBX system . Additionally , Smart brings forth a cloudbased ERP solution in partnership with local startup CheckInMe , enabling organisations to streamline their operations digitally . Furthermore , the collaboration with Cartrack provides a Fleet Management solution , enhancing efficiency and control .
Being a part of Cambodia ’ s dynamic ecosystem of businesses and consumers , as an operator presents an incredibly exciting opportunity . Through strategic partnerships , Smart Axiata brings international expertise to the table in an accessible manner , allowing companies to drive digitalisation and bolster digital security without requiring upfront investments . By offering these opportunities , Smart Axiata aims to fuel Cambodia ’ s journey towards a more digitised future .
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