How XL Axiata empowers 50 million customers with Comarch
Telco Business Development Manager Henry Locarno & Jan Svorobovic , Director of Business Development , discuss Comarch ’ s ongoing relationship with XL Axiata
Polish IT company Comarch has been cooperating with one of Axiata Group ’ s Indonesian subsidiaries – XL Axiata , a leading mobile telecommunications services operator – since 2016 .
With more than 30 years of experience in providing tech innovations for various industries – ranging from telecommunications through healthcare to finance , loyalty solutions , and banking – Comarch provides IT solutions including ERP business management systems , information security , CRM and sales support systems , electronic communications , network infrastructure management , IoT solutions , data analytics , and business intelligence .
“ XL Axiata uses our awardwinning AI-powered loyalty management platform for designing , building and running successful loyalty programmes ,”
Comarch ’ s Director of Business Development Jan Svorobovic explains . “ Comarch is running six loyalty programmes for 50 million XL Axiata customers .”
The joint efforts yield impressive results , with each programme gathering millions of members . Axiapp , an Android-based application developed by PT XL Axiata Tbk ( XL Axiata ) for indirect channel partners , won a gold award at the 2021 International Loyalty 360 Awards in the USA in the CX category .
Sustainability at the core of Comarch ’ s projects in 5G and technology
Henry Locarno , Comarch ’ s Telco Business Development Manager , stresses how much 5G technology contributes to the quality and delivery of its products - ensuring partners like Axiata can operate with confidence with business and environmental
sustainability in mind . “ 5G equipped with modern , smart systems can enhance sustainability in corporations and across societies as a whole ,” he explains . “ Sustainability is a strong accelerator of the changes happening in telecoms . This is a new dimension of efficiency which was not previously possible , and would not have arrived so fast without pressure from society and governments .”
Meeting ever-changing expectations of customers
“ We ’ re constantly striving to perfect our technology and improve Comarch-powered loyalty programmes ,” Svorobovic says . “ With XL Axiata , we plan to keep polishing their already robust loyalty initiatives through a deeper analysis of the members ’ needs and behaviors . We want to ensure our loyalty programmes are up to speed and live up to the ever-changing expectations of people who use them .”