“ With the pace of the development at Axiata Enterprise , the next 12 months for the company is like 36 months in some other places ,” he said . “ This is one of the priorities . We ’ ll be much more visible in managed services on security and in all vibes of security related to on-prem security solutions , SD-WAN networking , and SASE .”
Gerszberg anticipates future trends in the telco industry , which he and his team will have to roll with . “ The telco industry is undergoing the biggest transformation since digitalisation , which was in the 1990s . This is the biggest change in the last 30 years , because technology ecosystems and processes have changed so much . You need to change yourself internally with changing tools , in a changing market .”
The second trend , Gerszberg says , is consultative selling related to solutions in the vertical industries , like solutions for logistics and warehouses .
“ Again , this requires knowledge about the solutions implemented worldwide ,” says Gerszberg . “ It requires knowledge about the business impact of the technologies in the specific verticals and it requires local capability to execute .”
He sees this as a new way of localisation , especially in the enterprise segments for the telcos . So how do you combine the global innovation trends with the local talents and local capabilities ?
“ I believe this is a kind of sweet spot for the telcos , because they can do that ,” he says . “ But the second thing is that they have the customer ’ s trust .”
For Gerszberg , this is still the biggest asset that any company could imagine .
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