DIGITAL TRANSFORMATION
n the high-stakes world of Formula One , success is often determined by milliseconds on the track and microdecisions off it . For the Mercedes-AMG PETRONAS Formula One Team , maintaining its competitive edge requires not just cutting-edge technology and top-tier talent , but also strategic partnerships that push the boundaries of innovation .
In an era where Formula One teams operate under strict cost caps and face ever-increasing technical challenges , the ability to leverage external expertise and advanced technologies can make the difference between victory and defeat . With that in mind , the team ’ s collaboration with SAP , a global leader in enterprise application software , aims to revolutionise the team ’ s operational efficiency and unlock new data insights , potentially leading to crucial performance gains both on and off the racetrack .
SAP and Mercedes-AMG : A long-standing relationship The roots of this partnership run deep . Michael Taylor , who heads the IT team at Mercedes-AMG PETRONAS F1 , reveals : “ We ’ ve been an SAP customer for many years , preceding my time here . I ’ ve been with the team for nine years and in the industry for over two decades , and Mercedes were the first to implement SAP to run their end-to-end Formula One operation .”
62 November 2024