Technology Magazine November 2024 | Page 73

WATCH NOW
Mercedes-AMG PETRONAS Formula One Team and SAP – Accelerating Tomorrow
with an agile organisation and an innovative partner in the automotive industry . Many processes that originate in racing are replicated in the standard automotive world .”
The focus on sustainability is a key aspect of this future-oriented approach . As Michael notes : “ Formula One aims to be net-zero by 2030 , and we as a team want to set the standard and achieve that before then .”
A partnership beyond branding Both SAP and Mercedes-AMG PETRONAS F1 emphasise that this partnership goes far beyond a sponsorship agreement .
technologymagazine . com 73