DIGITAL TRANSFORMATION TECH & AI
Amazon’ s European Operations Innovation Lab in Vercelli, Italy is a masterclass in solving the strategic disconnect that plagues so many corporate labs. Its mission is not to explore abstract, far-future technologies but to design, test and implement solutions that directly enhance the safety, efficiency and sustainability of its global fulfillment centres.
Amazon’ s problem-first approach ensures that every innovation is born from a tangible need within the company’ s core business. Technologies developed at the lab, such as the Flat Sorter Robotic Induct( FSRI) for automated sorting and the Universal Robotic Labeller to minimise packaging waste, are all targeted at specific operational pain points like reducing repetitive tasks for employees.
Because the lab is an integrated part of Amazon’ s operations, it completely bypasses the‘ corporate immune system’ that often rejects external ideas.
The lab is open to the public and has a dedicated visitor centre, meaning any interested individuals can take a peek inside and learn about the advanced technologies developed by Amazon at the facility.
“ I want visitors to see how every innovation is always focused with the customer in mind, always trying to deliver in time and more efficiently,” the Innovation Lab’ s Head, Richard Zeger, says.“ I also want them to understand that new technologies are constantly being developed in the heart of Europe. We are really proud of that.”
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Welcome to Amazon Operations Innovation Lab
Richard Zeger, Innovation Lab’ s Head,
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