“SUSTAINABILITY IS NOT SEPARATE FROM OUR CUSTOMER OBSESSION – IT’ S AN EXTENSION OF IT”
GREEN TECHNOLOGY AND SUSTAINABILITY
AMAZON
Amazon’ s sustainability report details the company’ s AI-driven sustainability strategy, with analytics tracking progress on EV deliveries, plastic reduction and ESG goals
mazon’ s 2024 Sustainability Report demonstrates a deeply quantitative and analytics-intensive approach to measuring and managing its ESG performance. The central analytical theme centres on decoupling business growth from emissions, highlighted by its key performance indicator: carbon intensity. In 2024, this figure fell to 72.6g CO2e /$ GMS.
Amazon’ s analysis of its sustainability journey shows the company’ s progress despite a slight rise in absolute emissions. The report’ s specific metrics for tracking resource consumption and social impact are key indicators of this pattern, with 1.5 billion packages delivered by more than 31,400 electric vehicles and a 16.4 % global reduction in single-use plastic delivery packaging.
A key pillar of its strategy is leveraging AI for sustainability analytics to foster innovation.
Amazon shares in the reporthow it uses AI to optimise packaging size, reduce returns through better sizing recommendations, identify energy inefficiencies in its operations and detect water leaks. This is further supported by granular data tracking, such as the Power Usage Effectiveness( PUE) of 1.15 for its AWS data centres. The report’ s analytics include its Scope 1, 2, and 3 emissions, showcasing how analytics are a core driver of strategic decisions for operational efficiency and resilience at Amazon.
“SUSTAINABILITY IS NOT SEPARATE FROM OUR CUSTOMER OBSESSION – IT’ S AN EXTENSION OF IT”
Kara Hurst,
CSO,
Amazon
184 November 2025