MIDDLE EAST
Mashreq ’ s Robotic Command Centre
foundational level of the journey .”
Tackling multi-dimensional threats is a constant battle for a business like Mashreq , but as a bank which boasts many firsts in the region – the first to introduce ATMs and credit cards , to take on AI and use its incredibly advanced tools – it is better positioned than anybody else to tackle whatever digital transformation may throw at it .
“ Mashreq is a pioneer , and we have close to 40 processes run by robots performing 100,000 transactions a month , plus a robotic command centre to supervise the technology ,” Chouhan states with pride . “ We have many ambitious plans to grow across various areas , and revolutionise the customer experience . Half the battle is in making the customer happy , and the winner will be the institution who is able to solve the service experience game .
“ The customer remains king in the game of service .” www . gigabit . net 165