TECHNOLOGY
the IMAX network , with more content to be screened once the weekly series gets underway .
Trendsetter The energy generated around the release of Dunkirk is emblematic of a wider cinematic revival . Dolci cites figures which show that admissions across Europe in 2016 were up 10 % on 2012 .
The rise of IMAX ’ s premium cinematic experience has no doubt contributed to the comeback of the big screen , and Dolci has spent much of his career at the forefront of other major transformations in the industry , namely the shift to digital .
“ At the time , around 2009 , digital was a big thing happening to the industry , and I was lucky enough to be brought into Arts Alliance Media , which was devising a means of switching over cinemas from analogue technology ,” he explains . “ This was a big move for the industry – 10 or 12 years ago almost all cinemas were using projectors .”
Forever a film enthusiast , Dolci ’ s mathematical and business background opened up what was a unique opportunity
“ One great thing about Nolan is that he pushes us as a company , well beyond just us giving him the tools . Each film he wants to go one better , and we have to find the technological solution to help him succeed ”
- Giovanni Dolci
Vice President of Theatre Development and MD for Europe and Africa , IMAX
to make a difference .
“ I noticed that the cinema industry , in certain countries like my home country Italy , was split into two separate packets ,” he says . “ You ’ ve got the creatives on one side and the accountants on the other . I have always wanted to find a way to merge these two together better , so having a background in business and economics has proven extremely valuable . A passion for film has been running in my blood since I was a little kid , so I ’ ve managed to fulfil a childhood dream .”
24 October 2017