THE BIG SCREEN FIGHTS BACK

• Each experience is approximately seven to 15 minutes long

• More than one user can take part at the same time

• IMAX is charging $ 10-15 during the trial periods

• IMAX VR uses the HTC Vive and Starbreeze Star VR headsets

• IMAX is leveraging Google ’ s expertise to develop a new cinema-grade VR camera

• Existing partnerships with filmmakers are being developed to create VR experience content

• Content developers currently being used include ILMxLABs , Sony , Lionsgate and Ubisoft

• Upcoming movies to be featured in VR include Mummy Prodigium Strike , Star Trek and Archangel

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