VITALITY
16
“ When I joined the company it was clear right away that Vitality had a very different proposition for health insurance ”
— Dave Priestley , Chief Digital Officer , Vitality
- Priestley says that what inspired him about the organisation was its aspiration to do something fundamentally different within insurance . “ The industry had remained relatively unchanged for a long time ,” he recalls . “ It was an uninspiring marketplace with very similar product offerings . When I joined the company it was clear right away that Vitality had a very different proposition for health insurance .” That proposition was integrating insurance with wellness , something which he remarks has started to scale exponentially since 2004 . “ Now , almost all of the players in the market have some kind of wellness component in their proposition . However , at the time , I would say we were amongst the first to introduce it .”
More recently , the evolution of technology is another key development that Priestley has observed , specifically the ability to monitor peoples ’ health remotely , conduct video consultations , utilise AI-powered diagnosis tools , symptom checkers and more . Far from being simply restricted to a GP surgery or hospital , modern healthcare can be brought directly to people ’ s homes and the
OCTOBER 2020