Technology Magazine October 2020 | Page 34

DIGITAL TRANSFORMATION
34 developers who want to do things like text classification , entity recognition , or aspect-based sentiment analysis and so on .”
One concrete example of its utility , applicable to most companies , comes in expense automation . “ What you want to be able to do to your expenses receipt is take a picture and then apply optical character recognition ( OCR ) to it ,” says Uliyar . “ Then , once they ’ re recognised , you want to be able to automatically label them - that ’ s the name of the restaurant I went to , this is the tip amount , etcetera . Being able to use AI to recognise those things is crucial , and that can also be used for invoicing , for example , or bills of lading .”
One of the ways Oracle differentiates itself from competitors is by considering the use cases of enterprise customers . “ One really unique thing about our speech model , for example , is that we are able to handle a lot of domain- or customer-specific vocabulary ,” says Uliyar . “ If you look at some of the speech providers today , like Siri , Google or Amazon , they do a great job in open domains . But , if you ask questions with complex terminology , such as EBITDA , they break down . A lot of enterprises have their own very domain-specific vocabulary . With AI , we ’ re able to let our customers train those language models , without our direct involvement .”
The ‘ Digital Assistant ’ component of Uliyar ’ s title is one that will be familiar to most of us , having as we do such
OCTOBER 2020