CAMPAIGN HEADER
“The much touted ‘ new normal ’ will require leaner businesses that can do more with less ”
55 We previously spoke to one of the leaders in the RPA space in the form of UiPath , which this July closed a $ 225mn Series E funding round . Gavin Jackson , Senior Vice President and Managing Director EMEA told us about why the technology was getting such attention : “ Most large enterprises are looking at a digital transformation journey and looking to build a set of attributes that are very specific - the attributes of what you might consider to be a digital native , or startup , tech company . Startups loathe waste . They loathe any kind of time spent on anything but building their products , serving their customers , and reinventing the world . These are the attributes that are so attractive for companies that have been around for a long period of time .”
While naive RPA has traditionally been the focus , increasingly companies are turning to versions of this technology upgraded through the use of machine learning and AI . These solutions go by a number of names such as Intelligent Automation or Intelligent Process Automation . Take Cognizant ’ s offering , for example ,
technologymagazine . com