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Anyone under a certain age will be familiar with ByteDance , albeit indirectly , thanks to its TikTok social media app . Born out of its Douyin product for the Chinese market , TikTok allows users to create short looping videos , with the format being ripe for producing viral hits . In recent times , the company has come under heavy scrutiny for its links to the Chinese state , with a sale of its US business to Microsoft being mooted at the time of writing .

OCTOBER 2020