PRICELINE
“Priceline strives to be the best travel deal maker in the world ”
MARTIN BRODBECK CHIEF TECHNOLOGY OFFICER , PRICELINE
through AB experimentation , where we ' ll build a product feature , and test it out on our website to make sure that customers are using the new feature effectively ,” he said .
“ We are increasingly aware that consumers like to pay for our products in many different ways . Our job is to provide the best payment capabilities for our customers through our technology to keep customers coming back onto the platform . Through the checkout process we offer our customers many different alternative payment methods from Google pay , Apple pay to PayPal and traditional credit cards and alternative payments which allows people to buy now and pay later .
“ We also have a very sophisticated marketing architecture , which allows us to provide customers with the latest deals on products .”
Competitive advantage As Priceline moves into the next decade , Brodbeck reflects on what has given the company its edge in such a competitive market . “ Three things give Priceline the competitive edge . The first is that we hire the brightest people all over the world who contribute to the building of our great products and help us innovate our infrastructure .
“ The second is our process for software development . We have a highly experimental culture where we build features and functions
174 October 2021