CLOUD AND CYBER
Ensono
Essence
Sean Roberts , GM of Public Cloud at Ensono , thinks the limitless potential of future cloud applications has been responsible for some of the biggest names in technology , throwing their investment dollars into cloud computing futures . “ Telcos are pushing hard to meet the skyrocketing market demand for next-generation networks technology ,” he says , “ and cloud offers them a potent asset to deliver 5G at pace : cost-effective , scalable , and flexible technology – unmoored from the previous reliance on physical equipment .
“ Interestingly , but not unexpectedly , big tech players like Microsoft and Amazon are now putting a lot of energy into this area of edge computing , exploring new network designs to optimise data flow in and around cities and enterprise sites .”
“ One factor that is contributing to Google Cloud ' s hypergrowth is its prioritisation of verticalisation , which is a strategy that will set them up for success ”
BRIAN KLINGBEIL CHIEF STRATEGY OFFICER , ENSONO
Cloud investment Indeed , when Google posted a $ 5.6 billion loss on its cloud unit earlier this year , analysts were far from shaken . Brian Klingbeil , chief strategy officer at Ensono , said at the time , “ Between Google reporting its cloud business earnings for the first time and AWS ' CEO taking over for Jeff Bezos , it ' s clear that cloud computing is becoming a larger focus for the big tech giants , signalling significant growth that is yet to come in the cloud industry .
“ Google has been investing heavily to catch up to AWS and Azure , and the results they released … reflect that . One factor that is contributing to Google Cloud ' s hypergrowth is its prioritisation of verticalisation , which is a strategy that
64 October 2021