“ Whilst you might be able to reuse and refactor a lot of the products and services across defence , there will be some particular nuances ”
JONATHAN COLE DIRECTOR , DEFENCE , BT
BT ’ s digital community In working closely with BT ’ s digital unit , we are subsuming experts from inside of BT Digital – as they have digital consultants – who support them in working with customers on usecases and understanding the relevant personas around those use cases .
“ Whilst you might be able to reuse and refactor a lot of the products and services across defence , there will be some particular nuances ,” Cole says . “ We ' re trying to make sure that we are partnering with our customers in that as well .
BT ’ s approach is to pull the best expertise from the company , analyse other verticals , and then place them into the hands of the user , get their feedback , and then iterate . Another example of a vertical they ’ ve taken best-practice from is in health .
Cole says : “ One of my colleagues is focusing on helping the NHS to digitise , and I think there ' s some really good ideas of what they ' re doing to help provide cutting-edge technology into the NHS . Some of that can be reused within health organisations inside the Ministry of Defence .” technologymagazine . com 107