MAKE-A-WISH UK
On top of gifts-in-kind , Make-A-Wish UK also receives funding from the general public and partners , enabling them to purchase different things to make a wish a reality .
Like all organisations , Make-A-Wish UK relies on money to fund projects but faces challenges like many not-for-profit organisations around fundraising do , and as Watson notes , because of this the charity is limited by what it can do .
“ That ' s really where finance , governance , data and tech come together . It ' s about acknowledging the barriers that are there , making sure we ' ve got the frameworks that keep us safe and secure from a governance perspective so that we do all the right things and record things in the right way ,” says Watson .
To help with this , Salesforce provides Make- A-Wish with its main service delivery platform , giving the charity a 360-view of a wish .
“ We also use that for our fundraising – it ' s the platform that we ' re really actively developing to get that real-time marketplace environment , which will allow us to connect our wishes directly to the resource that ' s required to put them together ,” Watson explains .
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“ It allows us to focus on the magic – not the admin – of a wish , so that ' s really important to us ”
SARAH WATSON DIRECTOR OF FINANCE AND TECHNOLOGY , MAKE-A-WISH UK
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