“Gifts-in-kind are really important to us because , as a registered charity , when we commit to grant a child a wish , we ’ re making a financial commitment to the cash cost of funding that wish .”
SARAH WATSON DIRECTOR OF FINANCE AND TECHNOLOGY , MAKE-A-WISH UK
“ With JP Morgan , we were able to utilise tech to help with the replacement of cash for gifts-in-kind with the help of an app . So , rather than asking donors to give us cash to fund a wish , they could instead donate a gift of absolutely anything – from a car to balloons to food , to all of the things that make up the component parts of a wish . Once the wish story is uploaded in Salesforce and we know what ' s needed to grant it through the creation of a wish design , that requirement is pushed out through a stock management system to the app to our donors and asks them to contribute ,” says Watson .
“ Strategically , it is just fantastic because , if you imagine it ' s almost this virtual promise into a pledge matched to a wish and the donor can see exactly which wish they ' re supporting , the condition of the child , why it ' s important . It ' s a really unique
132 October 2022