MAKE-A-WISH UK
giving experience . It allows us to focus on the magic – not the admin – of a wish , so that ' s really important to us ,” she adds .
By adding this technological solution to Make-A-Wish UK ’ s roster , Watson shares that JP Morgan is supporting the organisation in the best way possible : helping the not-forprofit to deliver on those promises made to children more effectively and with ease .
Technology is critical for all points of the wish-granting experience . One famously memorable wish was for a young boy called George who wanted to be a member of the Ghostbusters – a wish that went viral on social media .
“ When we talk about getting that message out about how people can help us , social
media is a really powerful tool , and the wish with George is a great example of that . It shows people what we do , but also encourages more support from the public . Also , by focusing on the gifts-in-kind , we really open up what ' s possible to absolutely everybody via social media . We want all of our children to benefit from the opportunity for people to donate in whatever way they might be able to ,” explains Watson .
Equally , technology supports the execution of wishes , too , as Watson notes : “ Many of our children are not able to participate in the world as other children are . They ' re not connected in the same way . Some of them aren ’ t at school and technology is their only window to the
I wish to have a gaming PC
Aiden , 7 Blood cancer
134 October 2022