MAKE-A-WISH UK
But it ’ s equally as important that Make- A-Wish is completely candid with partners regarding finances , as the not-for-profit company “ doesn ’ t have the budget of organisations ”, according to Watson .
“ Value exchange – what ' s invested for what we achieve – is important for both parties because , very often , organisations will partner with us on a kind of corporate social responsibility basis or they ' ll offer discounted rates .
“ The other thing we found , particularly with the partnership with JP Morgan , is that we need to be a good partner . If somebody working with us is on tight margins , or in the case of JP Morgan free of charge / probono we need to be respectful of their time because otherwise they ' re not going to continue to work with us ,” she continues .
Another key player in Make-A-Wish UK ’ s partner ecosystem is Totem , an events technology company that enables organisations to build inclusive digital communities and deliver engaging in-person and virtual experiences .
“ In 2021 , as a response to COVID-19 preventing our children from being able to be granted Disney wishes , A Disney Wish UK was created by Disney and Make-A-Wish UK Create ,” explains Watson .
“ This wish ran over a number of weeks , with families staying for a rotation within this . The admin for this – booking activities and meals , for example – was a highly manual activity and , this year , we partnered with Totem to support us in building an app to make this not only an admin start option , but , more importantly , a real enhancement for our wish children and families . They can book activities and meals on the app , be sent reminders , build excitement through the use of video and QR codes at the wish book , and collect rewards .”
I wish to be a princess
Amber , 12 Batten disease
136 October 2022