ADEIA
Better
ideas . Better entertainment .
what you ' re doing now and what you have been doing will collect historical data that ' s aggregated in your profile , meaning more of what you want to see plus more of what is highly relevant to you .
“ That ' s where I see a convergence between connected home services . So , for instance , today through WiFi sensing , I can figure out if you ' re in front of your TV or you just stepped away to do a quick errand – and there ' s no equipment necessary for that . In your existing setup , your WiFi router is capable of doing that . “ User privacy and security are being cared for , while the industry uses first-party data and contextual data to make recommendations better and improve the accuracy of targeted advertising ,” said Doken .
Augmented reality and virtual reality will merge Traditionally , Adeia has been a user interface
( UI ) and user experience ( UX ) company . Its goals over the last decade increasingly relied on touch and conversational user interfaces , but there ' s a new vision-based user interface : where augmented reality ( AR ) will eventually merge with virtual reality ( VR ), which most in the industry call extended reality ( XR ).
“ This new paradigm will fundamentally impact how content is captured , processed , transmitted and , eventually , how it ’ s rendered , displayed and enjoyed by users ,” said Doken .
Forecasters believe that XR will impact media communication and the advertising industry in a significant way , as well as computation and communication , right down to the chip level . As masters in semiconductors , Adeia are well set for what will come next .
“ I already see the impact in sports , music and gaming verticals . They have put out small features or showcases to assess how
36 October 2022