ENTERPRISE IT In the white heat of another exciting F1 season , Technology Magazine was lucky enough to visit Silverstone ’ s McLaren Racing Paddock Club to speak to McLaren Racing and Alteryx Analytics about their partnership , which is already reaping numerous benefits for both parties as the 2022 season hots up .
I spoke to McLaren CEO Zak Brown and their Head of Commercial Technology , Ed Green , as well as Alan Jacobson , Chief Data & Analytics Officer at Alteryx , to explore how analytics are embedded into McLaren Racing ’ s ecosystem .
Competing in four racing series – F1 , Indycar , ExtremeE and Esports – motorsports ’ royalty McLaren Racing are a mainstay of the racing calendar and part of a global motorsport revenue that increased last year by 87 % to US $ 2.14bn , while F1 ’ s global TV audience hit 1.55bn in 2021 .
Alan Jacobson
“ If data is the fuel , then a diverse range of data-literate domain experts are the drivers needed to accelerate the delivery of those business insights ”
ALAN JACOBSON CHIEF DATA & ANALYTICS OFFICER ,
ALTERYX
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