ENTERPRISE IT
“ F1 is known as a gateway for innovation , pioneering important technology for other industries outside of the sport to follow in its tracks ”
ZAK BROWN CEO , MCLAREN
Racing is a great way to demonstrate the power of the Alteryx platform in automating the complex , tedious business processes needed for better , faster decision-making .”
The partnership is an excellent opportunity for Alteryx to sell what they do to other businesses , and Brown acknowledges that at McLaren , they want Alteryx to be able to do that for everyone aside from other F1 teams .
“ Ultimately while F1 is quite specialised and not necessarily the largest business for Alteryx within itself , but it is the opportunities within the partner ecosystem where Alteryx can really benefit long term . F1 is a fantastic B2B platform , attracting a lot of C-level executives . It ’ s very attractive to CTOs , CIOs and CFOs , regardless of which lane they are in ,” says Brown .
This is not only a union of two brands that pride themselves on spearheading innovative technology to enable everyone to achieve excellence in their performance , but Jacobson adds that it is “ a great way to illustrate how many different data points are collected and analysed to make critical performance decisions ”.
McLaren Racing were looking for an analytics platform to help deliver insights , both on the business and performance side . As a team always looking to refine learning in ways that help them go quicker , the Alteryx technology partnership with McLaren Racing aligned perfectly with the Alteryx mission : to enable everyone to make decisions faster .
By transforming the way data is collected and providing accessible , powerful and intelligent analytics automation at speed , diverse teams of domain experts at McLaren Racing can upgrade from refining data to delivering new insights and intelligence to the team in minutes .
The democratisation of analytics Formula 1 racing is a perfect demonstration of how a data-rich environment can be harnessed and analysed to find key signals in complex data , driving insights at tremendous speeds . But , while the power of datadriven insights cannot be understated , Jacobson suggests that “ many businesses outside of F1 and McLaren Racing are in a situation where a wealth of data – but a poverty of insights – is stalling similar performance results ”.
The IAA ( International Institute of Analytics ) has a five-stage model that assesses and maps ‘ analytics maturity ’ for businesses .
“ This research shows where organisations are on their five-stage journey to being truly analytical and data-driven . While highlighting that analytically mature , data-driven companies constantly deliver , shockingly , the average company score is 2.2 If data is the fuel , then a diverse range of data-literate domain experts are the drivers needed to
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