ENTERPRISE IT
“ Across McLaren Racing , we use Alteryx to build and share workflows across multiple departments – whether we ’ re problem solving with wind tunnel data analysis or streamlining marketing data processing , the ability to create and distribute workflows allows us to work effectively as a team ,” says Green .
By allowing both first time and experienced users to have access to current and past workflows , Green concludes that this “ drives new ideas and encourages collaboration between data users of all backgrounds across our organisation ”.
Brown continues : “ It ’ s one thing to get data , but it ’ s another thing to get it quickly and amalgamate it to make the data relevant . Otherwise , it ’ s just a lot of noise .”
Speed of time to insights plays a big role , but on the subject of the ‘ racer instinct ’, Brown says that , if he had to rely solely on his own instinct , without access to all the data on the screens fed in real-time , “ 9 out of 10 times , I would have been wrong ; on the pit wall , however , you need a blend of both – a human still needs to make a final , informed decision ”.
In the year since the partnership began , Brown was keen to outline that the biggest benefit was “ helping understand the difference between good and bad data ”. With Alteryx new to the sport , “ the willingness and desire for customisation is something that has impressed us ”.
“ To adapt and flex and hear what we need , and then provide solutions , has been transformative ,” Brown says . “ F1 is all about gaining the edge as quickly as possible for as long as possible . You can have regulations changing and competitors copying each other . It ’ s very much a developer war .” technologymagazine . com 93