Technology Magazine October 2024 | Page 110

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growth . In a digital age , this progress can be vital for businesses seeking to leverage advanced technologies for greater innovation , improved efficiency and enhanced productivity . “ Automation will only become more essential to survive and thrive , as more of society embeds and reaps the benefits of dealing with the efficiencies automation can provide , and they will invest this back into other forms of growth ,” David says . In order to remain competitive , he suggests that organisations will benefit from having a small starting point with their automation strategy .
“ By starting small , organisations can scale up , allowing them to quickly use automation to rack up small successes that will add up to bigger wins ,” he explains . “ These low-risk , high-visibility opportunities can lead to quick successes , while tracking and measuring tangible and intangible key performance indicators can demonstrate the value proposition of AI .”
Automation is also able to help an organisation scale up their operations and handle increased workloads without putting additional pressure on employees . This scalability can be particularly crucial for businesses looking to expand rapidly or enter new markets .
“ By streamlining repetitive and timeconsuming tasks , automation allows processes to be completed more quickly and accurately ,” Joe notes . “ By reducing the need for manual intervention , it minimises errors and lowers operational costs , allowing companies to reallocate resources to other critical areas , such as research and development or customer engagement .”
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What is clear across the board is incorporating automation into a company ’ s digital strategy is crucial for those wanting to boost customer satisfaction . By automating services and solutions , via chatbots for example , customers are able to gain faster responses and a higher level of service .
However , businesses must be mindful not to bite off more than they can chew , instead taking a measured approach to adopting automation solutions .
“ Staying competitive in today ’ s fastpaced digital world requires adopting and incorporating emerging technologies when necessary , Joe explains . “ Companies that embrace automation can stay ahead of the curve , offering superior services and products .
“ For forward-thinking corporations , automation is not just important but essential for maintaining a competitive advantage in the digital age .”
110 October 2024